Quiet Luxury: Decoding Old Money Fashion

Welcome back to another issue of The Runway!

In the ever-evolving landscape of fashion, there's a trend that has captured the imagination and style aspirations of many—Old Money Fashion. Beyond the traditional connotations of wealth, this trend has taken a fresh turn, embracing quality, craftsmanship, and conscious-minded choices. Join us as we unravel the secrets of this timeless aesthetic that's making waves, especially among the Gen Z.

For decades, the concept of 'Old Money' has been a captivating element in films, novels, and the collective imagination. The allure of the obscenely wealthy, their secret lives, and unspoken codes have been the gold standard of achievement under capitalism. Fast forward to today, and the ideals of Old Money have caught the eyes of younger generations, thanks to the influence of social media. With shows such as Saltburn and Succession, more people are trying to emulate their favourite rich kid they see on TV.

👗 Quality Over Price:

The trend has evolved beyond the subtle codes of wealth, placing a significant emphasis on quality items rather than high-priced luxury. Neutral hues, classic silhouettes, and subtle twists that add a touch of luxury characterize the Old Money aesthetic. It's about investing in well-made staples, embracing second-hand heritage brands, or supporting up-and-coming designers in a circular fashion economy.

👖 Tailored Trousers:

Tailored trousers are a must-have for creating a luxurious-looking wardrobe. Whether you dress them up or down, a well-fitted pair can effortlessly elevate your entire ensemble, exuding an aura of sophistication.

🧥 Outerwear:

Investing in great outerwear is the key to maintaining that "rich and unbothered" energy, especially as we transition into fall. Opt for luxurious knitwear, wool coats, or tweed jackets. Don’t shy away from dramatic collars, unexpected colour-ways, sumptuous fabrics to truly make a statement.

👜 Oversize Totes:

In the realm of accessories, oversize totes take center stage. Embrace the capacious elegance with larger bag shapes, supersized clutches, and gigantic handbags—all crafted from luxe materials. Channel the "rich and unbothered" vibe effortlessly.

👟 White Sneakers:

While collecting can be a costly endeavor, achieving the "Old Money" aesthetic on a budget is a breeze with one simple solution: white sneakers. Upgrade your style effortlessly by pairing old money sneakers with tailored suits or casual wear. Whether at a formal event or in everyday settings, these sneakers add a touch of sophistication and comfort to your ensemble, making them perfect for any occasion.

In the pursuit of Old Money chic, remember: it's not just about the price tag; it's about the story, the craftsmanship, and the conscious choices that define your unique style.

Stay effortlessly chic,

The Runway Team