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Riding the Gorpcore Trend: Arc'teryx 🦖

Riding the Gorpcore Trend: Arc'teryx 🦖

The Runway
March 07, 2024

Happy Thursday and a very good welcome back to The Runway. Today, we’ll be following up on last week’s issue of Gorpcore.

What better way to expand on this trend than breaking down the Arc’teryx brand - a prominent company in both the hiking and fashion scene. You may find the logo and the brand name oddly familiar, and that's because they pay homage to the prehistoric animal, Archaeopteryx, the transitional fossil marking the evolutionary leap of early dinosaurs to modern dinosaurs (birds). This prehistoric marvel also holds the distinction as the first reptile to actually grow feathers!

Let’s step into the world of high-end Canadian design with Arc'teryx, a fashion brand that takes outdoor apparel and equipment to new heights. Nestled in the picturesque landscapes of North Vancouver, British Columbia, Arc'teryx has been a trailblazer since its inception in 1989.

Originally known as Rock Solid, the brand underwent a transformation in 1991, adopting the name Arc'teryx to signify its commitment to producing top-notch outerwear and climbing gear tailored for the rugged Coast Mountains in Canada. With a keen focus on technical apparel for mountaineering and Alpine sports, Arc'teryx has become synonymous with excellence.

Source: @uniformdisplay

Arc'teryx's influence extends beyond the domains of outdoor adventure, making waves in fashion movements like "gorpcore" and "normcore." Picture yourself in minimalist, technical apparel in the heart of urban settings, and you've captured the essence of Arc'teryx's impact on streetwear fashion.

“Dress like you're ready to conquer the mountains”

Source: @Uniformdisplay

Known affectionately as the "dead bird," Arc'teryx has seamlessly woven itself into the fabric of global outdoor culture, various youth subcultures, and the ever-evolving streetwear scene. So, whether you're conquering mountains or navigating city streets, embrace the spirit of Arc'teryx and elevate your style to new heights.

Stay Trendy!

The Runway Team